Go Beyond Random Acts of Marketing

It’s time for marketing that actually works.

Most small business owners are constantly posting, emailing, and running promotions, but without a clear strategy, these efforts often feel scattered, exhausting, and ineffective. You don’t need more marketing tactics— you need a strategy that makes them work together to drive growth.

Need help with your strategy?

Transform your marketing approach in just an hour with the Steady Start Session!

Meet the Team

Molly is a seasoned marketing and paid media consultant. A San Diego native with dual B.A. degrees in Business Administration and Film & Media Studies from UC Irvine, Molly brings creative insight and strategic acumen to every project.

With six years of agency experience managing budgets from $1,000 for small businesses to 7-figure campaigns for publicly traded companies, Molly is adept at driving demand, growing revenue, and launching new ventures.

Whether elevating your brand or expanding your market reach, Molly delivers results-driven strategy so you can focus on the aspects of your business that energize you the most.

Molly Naudi Popick Professional Portrait Photo

Molly Naudi-Popick

Our Services

Strategic Planning

Defining your target audience, competitive landscape, and business objectives

Channel Strategy

Identifying the best places to reach your target audience

Performance Measurement

Tracking your progress and making data-driven adjustments

Integrated Messaging

Unify your brand message and visual identity across all platforms while tailoring tactics to maximize each channel’s unique strengths

Strong Partnerships Start with Shared Values

We’ll work well together if you’re:

Growth-Oriented

You’re always looking to improve, and you’re open to fresh strategies that challenge the status quo.

Collaborative

You enjoy co-creating, value honest input, and believe the best ideas often come through teamwork.

Open to Insight

You bring deep knowledge of your business, and you welcome outside expertise to help it grow.

Committed to Clients

You genuinely care about delivering value and creating results for the people you serve.

Strategy to Help Your Business Grow

Our expertise spans many service industries

Solopreneurs & Lean Teams

We understand the unique challenges when you’re wearing multiple hats in your business. Our support gives busy owners the strategic vision they often lack during daily operations. Instead of scattered social media posts with minimal returns, we’ll help you develop a cohesive marketing framework aligned with your goals. We serve as your partner, creating purposeful strategies that deliver results while you focus on what you do best.

Traditional Service Businesses

Whether you’re in plumbing, accounting, or any established service industry, we bring fresh marketing perspectives to traditional businesses. We combine time-tested customer service principles with modern digital strategies to expand your reach. Our focus is on building trustworthy positioning, consistent lead generation, and systems that turn satisfied customers into your best marketing asset.

Fitness Studios

Transform your studio’s potential with marketing strategies as dynamic as your classes. We understand the competitive fitness landscape and help you stand out through targeted client acquisition, retention programs, and community engagement. Our approaches emphasize your unique philosophy and results, turning casual visitors into dedicated members and brand advocates.

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Steady Parade Consulting

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