Run ads that bring in customers, without paying an agency.
Steady Ads is an 8-week program for established entrepreneurs who are done crossing their fingers and ready to run their own ads, confidently, in less than 90 minutes a week.
Join Steady Ads Cohort $247/month (3-month commitment, month-to-month after) · 4–8 spots available · no agency requiredThis is for you if…
- You have clients who love you and an offer that works, but new lead flow feels unpredictable
- You are selling digital products and are looking to get off the social media hamster wheel
- You’ve either tried ads and they “didn’t work,” or you’ve been too overwhelmed to start
- You’re a solo owner (or have a small team) open to spending $5–$50/day on ads
- You want to own your marketing strategy in less than 2 hours per week, not outsource decisions to someone who doesn’t know your business
- Not for: brand new businesses, anyone without a proven offer, or those who want someone else to just run their ads
The honest truth about ads
Most ads “don’t work” because the system around them isn’t ready.
After 6 years managing millions in ad spend at agencies, I watched the same pattern repeat: businesses pay for ads before validating their message. Then the ads underperform. Then they blame the platform.
The fix isn’t hiring a new agency or cutting ads altogether. When you know what to look for, the whole system works reliably.
The Ads Ready framework — 5-point audit
4 of these 5 pillars have nothing to do with the ads platform itself.
Message clarity: validated organically before you paid to amplify it?
Landing page: does it match the ad and actually convert?
Trackable goal: can you measure what you’re optimizing for?
Ad creative: is your founder voice showing up clearly on camera?
Campaign goal alignment: are objectives set for your current stage?
The transformation
Where you start vs. where you land.
Before
- Ran ads that “didn’t work” and not sure if it’s the ads, the offer, or you
- Some months booked solid, others scrambling
- Afraid to spend more without understanding the return
- Dependent on referrals that feel random and sporadic
After
- A marketing system that’s genuinely yours, not dependent on an agency to tell you what’s good
- Ads running on 90 minutes a week with a clear optimization rhythm
- You can read the data and make decisions confidently
- Steady client flow, not a lucky month, a reliable system
Program structure
8 weeks to build, then a community to keep it running.
The cohort builds the momentum. The ongoing membership gives you continued support.
Weeks 1–2 · Foundation
Audit, setup, and message clarity
Tech stack audit, pixel setup, campaign objective setting, ad creative brief, and message clarity check. We make sure your system is ready before you spend a dollar.
Weeks 3–4 · Build
Campaign setup and launch
Campaign architecture inside the platform, audience targeting, budget recommendations, and your first live campaign. You launch with expert support backing you up.
Weeks 5–8 · Analyze
Read the data. Make decisions.
Performance report setup, your weekly 3×30-minute optimization flow, reading data with confidence, and troubleshooting. You graduate knowing exactly what to do every week.
After week 8 · Ongoing membership
Weekly coaching + community
Live calls, campaign troubleshooting, and a community of fellow business owners running their own ads.
Summer cohort pricing
3-month minimum membership.
What’s included
- 8-week live cohort with weekly group sessions
- Full platform setup on Meta Ads
- The Ads Ready audit across all 5 points
- Your 90-minute weekly management system and templates
- Async support between sessions in Skool community
- Monthly member pricing locked in for at least 6 months
Common questions
Do I need to already be running ads?
No. We start with the full Ads Ready audit to figure out where your system stands before we touch a platform. If you’re new to ads, that’s fine — this is designed for that starting point.
How much ad spend do I need?
The program is designed for $5–$50/day ($150–$1500/month). You don’t need a big budget when you have a clear system that makes your budget work.
What kind of business is this for?
Established service or digital businesses: coaches, consultants, creators, nutritionists, and similar. You should have clients, a proven offer or product, and an audience. This isn’t for brand-new businesses or those still figuring out what they sell.
What happens after the 8 weeks?
You graduate with a live campaign running and a weekly management system you own. You can continue in the ongoing membership ($247/month) for live calls, community, and ongoing optimization support — or take the system and run it solo. Your choice.
Steady business comes from a system, not a lucky month.
Spots in our summer cohort are limited. When they’re gone, they’re gone.
Join Steady Ads Cohort Questions? Email [email protected]